Summary:
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Fox Entertainment embraces creator economy with launch of Fox Creator Studios at CES 2026 in Las Vegas.
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Studio focuses on food content with creators like Gordon Ramsay and Rosanna Pansino for digital platforms.
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Fox Advertising launches Creators@Fox to expand branded content opportunities across entertainment, news, sports, and streaming.
Fox Entertainment is officially leaning into the creator economy.
At CES 2026 in Las Vegas, Fox unveiled Fox Creator Studios, a new digital-first division designed to partner with creators to build original formats, scalable franchises and global intellectual property across social and streaming platforms.
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The studio is launching with a sharp focus on food content. Its inaugural roster includes celebrity chef Gordon Ramsay, YouTube baking star Rosanna Pansino, and creator groups Jolly, Sorted Food, Food Theorists and Little Remy Food.
Fox Creator Studios will fund, test and produce digital-native content built for YouTube, TikTok, Instagram and emerging platforms, using Fox’s production muscle, ad infrastructure and distribution reach to help creators scale faster and think bigger. The goal is franchise-ready IP that can live across digital, linear and streaming ecosystems.
The studio will also work closely with Studio Ramsay Global, Fox’s joint venture with Ramsay, further expanding the company’s footprint in food-driven entertainment. Ramsay alone brings more than 115 million followers across platforms, underscoring Fox’s bet on built-in audiences over traditional development pipelines.
Fox Advertising also announced Creators@Fox, a new initiative aimed at expanding branded content and sponsorship opportunities across Fox Entertainment, Fox News Media, Fox Sports and streaming. Talent from all four verticals will participate, including creators tied to Red Seat Ventures and Barstool Sports.
Meanwhile, Tubi, Fox’s free ad-supported streaming platform, continues to grow its creator-focused programming, signaling a broader strategy centered on digital-first talent and advertiser-friendly content.
