Framework in the Desert concluded its fourth annual event series with a record-breaking turnout, attracting over 14,000 attendees to the Atlantic Aviation hangar in Thermal, California, from April 11 to April 13, 2025. The three-night afterparty series, held just miles from the Coachella festival grounds, solidified its status as a premier destination for underground electronic music enthusiasts.
Record-Breaking Attendance and Star-Studded Lineup
The 2025 edition of Framework in the Desert featured an impressive lineup of electronic music artists, including Chris Lake, deadmau5, Mau P, and Alesso performing under his BODY HI alias. A standout moment occurred during Chris Lake’s set when he reunited with Chris Lorenzo for a surprise back-to-back (b2b) performance, delighting fans with their ‘Anti Up’ collaboration.
Saturday’s sold-out event showcased Dutch tech-house sensation Mau P, whose performance captivated the audience. The evening also saw a celebrity appearance by BLACKPINK and White Lotus star LISA, who was hosted in Wynn Nightlife’s VIP section.
Sunday’s finale featured Swedish DJ Alesso, who performed as BODY HI, delivering a set that blended modern house with underground techno classics. The night also included performances by Francis Mercier and Layton Giordani, with Giordani closing the event.
Immersive Art and Production
A highlight of the 2025 event was the debut of the Long Feng Art Car as the immersive stage, marking its first public appearance outside of Burning Man. This one-of-a-kind, state-of-the-art mutant vehicle featured twirling dancers, LED panels, and mammoth, automatically moving dragon heads, creating a mesmerizing visual experience that complemented the high-energy performances.
Framework’s commitment to exceptional production values was evident throughout the weekend, with state-of-the-art lighting, projection mapping, and sound systems enhancing the overall experience.
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VIP Experiences and Celebrity Sightings
Wynn Nightlife continued its partnership with Framework, providing an elevated VIP experience that included exclusive seating, bottle service, and prime artist sightlines. Celebrities spotted in the VIP section included LISA, adding a touch of glamour to the event.
Framework’s Expanding Influence
Beyond Framework in the Desert, the brand extended its reach across the Coachella Valley. At the festival itself, Framework programmed the lineup at the Yuma Tent, featuring artists such as Amelie Lens, Vintage Culture, and Chris Stussy. Additionally, Framework co-produced the Desert Nights series at the Zenyara private estates, with performances by Anyma, Bob Moses, and a surprise guest set by Afrojack.
Framework also launched its 7 Days of Framework at Sound event series in Los Angeles, featuring performances by Alok, Dixon, and Eli Brown, among others. This initiative further demonstrates Framework’s commitment to delivering top-tier electronic music experiences year-round.
