Warner Bros. Discovery Unveils New Plans Roll Out ‘Max’ in European Countries Ahead of Olympics

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TV remote control is seen with HBO Max logo displayed on a screen in this illustration photo taken in Krakow, Poland on February 6, 2022.
Jakub Porzycki/NurPhoto via Getty Images

Warner Bros. Discovery is transitioning Max in Europe, folding Discovery+ content and live sports in the process.

Max will be available on the continent in the Nordics, Iberia and central and eastern Europe on May 21. It will hit Poland, the Netherlands, France and Belgium shortly afterward.

This will be the first time WBD’s streaming service will be available in France and Belgium, and these are the first two new territories for the platform in over two years.

Max will soon be available in 25 European countries and 65 countries and territories globally as it aims to compete with the global reach of Netflix.

In the countries where Max is available in Europe, that will be the only place where viewers can watch every moment of the 2024 Paris Olympics.

The Olympic Games will be available on all Max subscription plans on the continent.

There will be a basic ad-supported plan in select countries and a standard plan, with the option to stream on two devices simultaneously in Full HD resolution and up to 30 downloads for offline viewing. The premium plan offers 4K streaming with Dolby Atmos on up to four devices at once, and up to 100 downloads for offline viewing. Pricing will vary by country.


There will be a sports add-on that includes Grand Slam tennis, cycling’s Grand Tours, 24 Hours of Le Mans, livestreams of linear networks Eurosport 1 and Eurosport 2 and lots more. Max will also offer live linear networks in some countries on select plans, including CNN International in France and Poland.

HBO Max will update to Max automatically, though some users will be prompted to download the new Max app. Current HBO Max subscribers will retain their profiles and viewing history after the switch. Eurosport and Discovery+ subscribers will receive details on how to sign up for Max.

Warner Bros Discovery also admitted that the second season of Game of Thrones spin-off House of the Dragon is coming to HBO and Max in the US on June 16, and the following day in Europe. The company also released a pair of “dueling” trailers for the season that show the story from the perspectives of the Green and Black Councils, respectively.

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