Beneath the Olympic flame of the LA Memorial Coliseum, Los Angeles punk rock and electronic dance fans were able to experience extravagant lights and so much more.
Complete with photo activations, unique custom modifications to the LA Memorial Coliseum branding, and light shows, fans had quite the details brought into the event for their liking.
“Our main goal is to give the audience the best intimate experience you can get,” previously stated Morgan Freed, co-founder of Emo Nite. “It’s crazy that we get to do something in and around the Coliseum. … We never thought that we would be given an opportunity to do something like this or have a space like this to play around in, so we’re trying to really make this as engrossing and fun for everybody.
“We want to keep that intimate party vibe, so it’s about trying to figure out how to take these spaces and make them into something that’s not only familiar but also new.”
Back in December of 2014, Emo Nite stated in Echo Park of Los Angeles. Since its start, the event had had numerous celebrity guests and a wide range of artists perform for the series.
— Said The Sky (@SaidTheSky) December 16, 2023
Emo Nite has since become a recurring event thrown by dozens of friends in over 50 cities across the country. The guest list has included members of All Time Low, Blink-182, Dashboard Confessional, Good Charlotte and The Maine.
“We started with the intention of making it the party that we would want to go to,” Petracca said. “For the first three events, we didn’t really charge money. It was just, ‘Let’s create a fun atmosphere at a bar that we would like to attend.’”
— 💜 Emo Princess Ari 💜 (@SorryItsAriane) December 16, 2023
Freed and Petracca also have gone on to create unique performances in places like Coachella, Lollapalooza, Bonnaroo and Firefly and run full-day festivals, including the three-day “Emo Nite Vegas Vacation” headlined by Avril Lavigne and Machine Gun Kelly in 2021.
Collaborations have also come out including with brands like OBEY, Urban Outfitters, PLEASURES, The Hundreds, Rose in Good Faith, Market and OWSLA.
As of late, DJ Dillon Francis also wore a branded hoodie during an Insomniac live stream in the pandemic.
The merch read “Before You Liked EDM You Liked Emo.” Insomniac founder and CEO Pasquale Rotella took notice. They’ve since become partners and co-presenters of events like “Grave Rave” and now “Grave at the Torch.”
“Emo Nite has been on my radar for many years and I love how it has such a positive community supporting it. I first noticed the synergies between our two scenes during our Rave-a-thon streams when artists from the rave scene played EDM remixes of emo tracks,” Insomniac CEO Pasquale Rosella said.
“Viewers online and working Insomniacs were buzzing about it and I knew then it was the perfect fit. When the Emo Nite guys performed at EDC and pulled a massive crowd, it confirmed everything for us Insomniacs. T.J. and Morgan are amazing individuals who embody the same spirit that drives Insomniac.”