As Instagram continues to evolve in 2025, the platform offers both new challenges and exciting opportunities for creators looking to grow their presence and engage with their audience. Instagram’s CEO, Adam Mosseri, and two prominent content creators—comedian Charles Brockman and video editor Adrian Per—shared their expert advice on how creators can enhance their content strategies for success this year.
Adam Mosseri’s Top Tips for Instagram Creators
Adam Mosseri has long been a guiding voice for Instagram users, especially creators looking to maximize their reach and impact. In 2025, Mosseri emphasized several key strategies for improving content and engagement:
- Avoid Watermarks from Third-Party Apps: While it’s perfectly fine to use third-party editing tools, Mosseri advises that creators remove watermarks from those apps in their final videos. Instagram tends to reduce the reach of videos that display these watermarks, which could hurt content visibility.
- Prioritize Quality Over Quantity: Posting consistently is important, but focusing on producing high-quality content is even more critical. Mosseri encourages creators to aim for content that sparks engagement rather than posting just for the sake of quantity. Quality content is more likely to resonate with viewers and perform well on the platform.
- Utilize Instagram’s Native Editing Tools: Although third-party apps are useful, Mosseri points out that Instagram’s native tools are optimized for the platform, ensuring better compatibility and overall performance.
- Engage with Your Audience: Responding to comments and interacting with followers is essential for boosting engagement and building a loyal community. Mosseri highlights the value of creating a genuine relationship with followers, which can enhance long-term growth.
- Stay Consistent with Posting: Regular posting keeps your content visible and your audience engaged. Consistency helps maintain a steady presence and is key to growing your audience.
- Leverage New Features: Instagram frequently rolls out new features. Creators who adopt these tools early can gain a competitive edge and boost engagement by offering fresh content to their followers.
- Monitor Performance Analytics: Regularly reviewing your content’s performance helps identify what works and what doesn’t, allowing creators to refine their strategies for better results.
Charles Brockman’s Tips for Building a Loyal Community
Comedian Charles Brockman, known for his comedic skits, has used Instagram to build a highly engaged and loyal community. He shared how he grew his following and continues to nurture authentic connections with his audience.
“I built a loyal community on Instagram by dedicating myself to that platform,” Brockman explained. He posted consistently for nearly a year, responding to follower comments and suggestions, and even created a community channel, Club CB3, where he shares exclusive behind-the-scenes footage and content.
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Brockman’s advice for creators looking to replicate his success in 2025 is simple: “Regularly engage with your followers by creating interactive story posts and producing high-quality content. The more you do this, the more it becomes a habit, and it helps your content perform better while curating an audience that can’t be found anywhere else.”
Fostering Authentic Engagement
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Brockman stressed the importance of authentic engagement, which he believes is key to building strong, lasting connections with followers. “The best thing you can do is listen to your followers,” he said. “If they offer suggestions or ask questions, it’s essential to incorporate their feedback into your content. This makes them feel like your content is made for them, rather than just pushed at them.”
Staying True to Your Voice
For creators, staying true to their unique voice is essential, especially when adapting to Instagram’s ever-changing algorithm. Brockman explained that his comedic style has resonated with his audience because it reflects his authentic self. “People value that and hope I never change,” he said. His message to other creators: “Stay true to yourself. Post your content with confidence, and don’t worry about how you’ll be perceived.”
Adrian Per’s Strategy for Resonating Content
Adrian Per, a direct editor and video creator, has built his content strategy around creating visually engaging and original stories that keep audiences interested. His advice for creators focuses on captivating their audience with every post.
“Start with a direct, strong hook, and keep your story flying,” Per explained. “Short-form content demands constant stimulation, so your story needs to evolve quickly to keep people watching until the end.” He recommends maintaining a distinctive visual identity, which helps content stand out among the sea of posts on Instagram.
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Optimizing for Short-Form Content
With short-form content dominating the platform, Per stresses the need for originality. “Add a perspective that hasn’t already been done,” he said. “What’s important is your unique point of view, not just the format you use.”
Common Mistakes and How to Avoid Them
Both Brockman and Per emphasized the importance of consistency but highlighted different aspects. Brockman warned against the lack of authenticity, advising creators to be true to themselves and not to fear how they’ll be perceived. “Post your content for yourself and your community,” he said. “Don’t value your worth based on views.”
Per echoed the importance of consistency but emphasized quality over quantity. “Consistency doesn’t mean just posting more,” he explained. “It’s about consistently delivering high-quality content. Don’t post for the sake of posting; ensure your content meets a certain standard.”
As Instagram continues to be a vital platform for creators, 2025 presents both challenges and opportunities. By following insights from Mosseri, Brockman, and Per, creators can thrive on the platform. The keys to success are consistent, high-quality content, authentic engagement, staying true to one’s voice, and adapting to new features. Creators who engage meaningfully with their audience and leverage Instagram’s evolving tools will be well-positioned to grow their presence and build lasting connections in the year ahead.
