Instagram’s New Twitter Competitor Threads Will Drop July 6

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PARIS, FRANCE - OCTOBER 07: In this photo illustration, social media, Instagram and Threads application logos are displayed on the screen of a smartphone on October 07, 2019 in Paris, France. The social network Instagram launched last week Threads its new application to promote the constant and intimate sharing between users and their closest friends. This Snapchat-inspired email app complements the popular Instagram image sharing service.

Instagram announced recently that an app with the potential to rival Twitter was in the works and would be released this summer. The company confirmed today that the app, called Threads, will now be available this Thursday, July 6. Early users are already sharing glimpses into the platform, which is formulaically similar to Twitter.

The great Twitter race began when multi billionaire tech entrepreneur Elon Musk purchased the platform in the fall of 2022. After a series of controversial moves as CEO of the social giant, which he purchased from Twitter founder Jack Dorsey, Musk stepped down. He appointed former NBCUniversal Advertising Executive Linda Yaccharino as the new CEO, while he stepped into the role of CTO (Chief Technology Officer).

Since Musk’s Twitter takeover, several ethical issues have risen on the platform. Looser guidelines and the end of legacy verification have allowed for a wider spread of misinformation and hate speech, issues that are driving thousands of users off the platform. The latest development will limit regular Twitter users to viewing only 600 tweets per day if they do not subscribe to Twitter Blue.

The series of issues prompted Twitter’s original founder Jack Dorsey to craft Bluesky, an alternative social media network designed to mimic Twitter’s original model. Early reviews are largely positive. Then, Meta decided to get in on the race.

The Threads Commentary

Many feel that Twitter users are creatures of habit and will not make the switch to Threads.

Upon seeing sneak peeks of the platform, many Twitter users are tagging Elon Musk and threatening to leave Twitter if the platform does not repeal its several new controversial policies.


Elon Musk is yet to comment on Threads. You can find What’s Trending on Threads here for the latest updates.

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