Kim Kardashian’s SKIMS Named as Official Underwear Partner of NBA

Kim Kardashian’s very own SKIMS brand has inked a deal with the NBA becoming the official underwear for the sports league.

On Monday, the shapewear brand announced it is now the official partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and USA Basketball.

NEW YORK, NEW YORK – SEPTEMBER 28: (L-R) NBA Commissioner Adam Silver, Co-Founder & Creative Director of SKIMS Kim Kardashian and Co-Founder & CEO of SKIMS Jens Grede announce SKIMS being named the official underwear partner of the NBA, WNBA, and USA Basketball on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris/WireImage for SKIMS)

According to a press release, the multiyear partnership will “leverage the power of basketball to generate excitement and demand” and will soon play out at future marquee events, including the NBA All-Star Game and the NBA In-Season Tournament.

SKIMS will be featured across a variety of platforms, including the on-court signage showcased during broadcasted games to coverage on digital and social channels.

NEW YORK, NEW YORK – MAY 16: Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City. (Photo by Kevin Mazur/Getty Images for SKIMS)

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian, co-founder and creative director, said in a statement. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

The brand’s co-founder and CEO Jens Grede also shared that the “partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”

NEW YORK – NOVEMBER 02: Television personality Kim Kardashian prepares for the store opening at Dash Store Soho on November 2, 2010 in New York City. (Photo by Ray Tamarra/Getty Images)

NBA commissioner, Adam Silver, noted all the new ways both the organization and SKIMS can interact with their respective fans through the significant collaboration.

As of late, Kardashian launched an athlete centered SKIMS campaign that took over social media.

The campaign title, “Every Body is Wearing SKIMS,” starring Oklahoma City Thunder basketballer Shai Gilgeous-Alexander, Brazilian soccer player Neymar Jr. and San Francisco 49ers defensive end Nick Bosa all of whom modeled the company’s new menswear line that officially launched on Oct. 26.

LOS ANGELES, CALIFORNIA – OCTOBER 26: Kim Kardashian attends as Tiffany & Co. celebrates the launch of the Lock Collection at Sunset Tower Hotel on October 26, 2022 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Tiffany & Co.)

The line features briefs, boxers, thanks and so much more in the line for men.

Kardashian launched SKIMS in 2019 and it has since become a billion-dollar company. According to The New York Times, SKIMS valued at $4 billion as of June this year.