Summary:
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YouTube star MrBeast’s company, Beast Industries, acquires youth-focused financial services app Step for first major fintech push.
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Step, with over 7 million users, offers tools for saving, spending, sending money, and building credit to teens.
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Beast Industries aims to reach Gen Z with practical financial solutions, expanding beyond content and consumer goods.
YouTube star MrBeast is officially moving beyond content and consumer goods. His company, Beast Industries, has acquired the youth-focused financial services app Step, marking the creator’s first major push into fintech.
The deal, announced Monday and first reported by CNBC, did not disclose financial terms. Step will continue operating as a standalone app under Beast Industries, targeting teens and young adults with tools for saving, spending, sending money, and building credit.
I’m so excited to share that we are acquiring the financial services app, @step
Nobody taught me about investing, building credit, or managing money when I was growing up. That’s exactly why we’re joining forces with Step! I want to give millions of young people the financial…
— MrBeast (@MrBeast) February 9, 2026
Step launched in 2018 and has grown to more than 7 million users. While it is not a bank, the platform offers a Visa card and banking features through a partnership with Evolve Bank & Trust. The company counts Stripe, General Catalyst and Coatue among its backers, according to Business Insider.
For Beast Industries, the acquisition signals a strategic shift. The company has spent the past year raising capital, including a $200 million investment from Bitmine Immersion Technologies, and has hinted at building a broader financial platform aimed at its massive Gen Z audience.
“This acquisition positions us to meet our audiences where they are, with practical, technology-driven solutions,” Beast Industries CEO Jeff Housenbold said in a statement.
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Donaldson’s brand already spans Feastables, Beast Philanthropy and Beast Games on Amazon Prime Video. Adding fintech deepens his reach into everyday life and taps into a generation increasingly skeptical of traditional banks.
