#WakeUpCall – Less Wasteful Than The Ice Bucket Challenge
It’s certainly easier than dumping a bucket of ice water on your head. UNICEF is asking individuals to take a photo of themselves as soon as they wake up, and tag it #WakeUpCall. The campaign aims to raise awareness of the continuing conflict in Syria, and raise money for UNICEF’s work with children in the area.
The first wakeup call came from UNICEF UK ambassador Jemima Khan, an English writer and magazine editor.
Yes, I always look this good.