After a lot of teasing with billboards and more, Billie Eilish is giving the public a few more glimpses at her upcoming album.
A few days ago, the singer the name of her upcoming album titled Hit Me Hard And Soft. The new music is set to drop on May 17. There’s only about a month to wait now, but Eilish couldn’t help but share a snippet of an unreleased song.
In a new interview with Apple Music’s Zane Lowe, the singer noted how “dangerous” it is feeling to be playing unreleased music. The two shared roughly 15 seconds of the new tune with both excited about the beats on the way.
Billie Eilish plays a snippet of her new album for Zane Lowe. https://t.co/aODtqvoxUi
— Pop Crave (@PopCrave) April 12, 2024
When announcing the project, Eilish said she doesn’t plan on sharing any singles ahead of the album.
Announcing the album on socials, the singer mentioned, ‘HIT ME HARD AND SOFT,’ MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH,” she wrote in an emoji-loaded social media post accompanied by a photo of the album’s cover, which features Eilish underwater, swimming toward an open white door. “So crazy to be writing this right now i’m nervyyyyy & exciteddd. Not doing singles i wanna give it to you all at once. Finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you love you love you.”
The star caught the internet’s attention after calling out Rolling Stone on her apparent now-deleted Instagram stories. “F*ck Rolling Stone,” she wrote in one. “F*ck you guys @RollingStone,” Eilish allegedly added in another, which included a clown emoji. The publication has since updated the article, but it made the rounds on Reddit shortly after.
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The album’s title — which, unlike the all-lowercase type Eilish has used in recent years, is in all-caps like her earlier releases — is at least partially explained in a press announcement that followed her post: “The album does exactly as the title suggests: hits you hard and soft both lyrically and sonically while bending genres and defying trends along the way. ‘HIT ME HARD AND SOFT’ journeys through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions. It’s what the multiple Grammy and Academy Award winner does best, continuing to affirm Billie Eilish as the most exciting songwriter of her time.”
The announcement notes that the album will be available on all digital platforms, and, reflecting Eilish’s recent comments about the environmental wastefulness of physical product such as vinyl, adds, “In a continued effort to minimize waste and combat climate change; across all physical formats in limited variants on the same day, with the same track-listing and using 100% recyclable materials. For more information on all sustainable practices for this album release, please visit the official website.”
