Billie Eilish has officially announced her third full-length which has everyone more than excited.
The singer took to socials saying, ‘HIT ME HARD AND SOFT,’ MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH,” she wrote in an emoji-loaded social media post accompanied by a photo of the album’s cover, which features Eilish underwater, swimming toward an open white door. “So crazy to be writing this right now i’m nervyyyyy & exciteddd. Not doing singles i wanna give it to you all at once. Finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you love you love you.”
“HIT ME HARD AND SOFT” THE ALBUM — OUT MAY 17TH.
Pre-order and pre-save now: https://t.co/17Pl7AB8fb pic.twitter.com/nFTGZN3RCk— billie eilish (@billieeilish) April 8, 2024
The star caught the internet’s attention after calling out Rolling Stone on her apparent now-deleted Instagram stories. “F*ck Rolling Stone,” she wrote in one. “F*ck you guys @RollingStone,” Eilish allegedly added in another, which included a clown emoji. The publication has since updated the article, but it made the rounds on Reddit shortly after.
Billie Eilish says “f*ck Rolling Stone” on her story after they leaked her tracklist! pic.twitter.com/927s1Kwu0i
— Pop Base (@PopBase) April 8, 2024
The album’s official press announcement was accompanied by a new photo of Eilish underwater, similar to the album cover:
The album’s title — which, unlike the all-lowercase type Eilish has used in recent years, is in all-caps like her earlier releases — is at least partially explained in a press announcement that followed her post: “The album does exactly as the title suggests: hits you hard and soft both lyrically and sonically while bending genres and defying trends along the way. ‘HIT ME HARD AND SOFT’ journeys through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions. It’s what the multiple Grammy and Academy Award winner does best, continuing to affirm Billie Eilish as the most exciting songwriter of her time.”
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The announcement notes that the album will be available on all digital platforms, and, reflecting Eilish’s recent comments about the environmental wastefulness of physical product such as vinyl, adds, “In a continued effort to minimize waste and combat climate change; across all physical formats in limited variants on the same day, with the same track-listing and using 100% recyclable materials. For more information on all sustainable practices for this album release, please visit the official website.”
Eilish has been speaking about the album for several weeks, and least week teased the album with a series of billboards in major cities across the world. The billboards did not feature the Grammy- and Oscar-winning artist’s name but did include her familiar “blohsh” symbol and what appear to be lyric snippets saying things like “Did I cross the line?,” “I try to live in black and white” and “She’s the headlights I’m the deer.”
The team used a similar strategy for the release of her second full-length album “Happily Ever After.”
Eilish confirmed late in February that her new album has been mastered, which is the usually last step before an album is manufactured and sent to streaming service
The two also noted that they had been struggling a bit to write material for the third album.
“There is a whole album of music coming,” Eilish said in September. “We’re in the final stages of making it, so that doesn’t mean it’s about to come out, but it is getting there and it’s very exciting.”
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