Short, Live Casino Streams Are Trending On Tik-Tok

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Image: Eyestix Studio | Unsplash

Launched in China in 2016, TikTok began to rapidly gain traction in its homeland. This convinced its parent company ByteDance to launch an international version of the now addictive and incredibly popular platform used for sharing short videos in 2017. While initially used for dancing and lip syncing videos, over the years, TikTok grew into a video service with versatile content for viewers eager to get their dopamine shot through endless scrolling. Whether casino gaming-related, politics, fashion, lifestyle or something else, TikTok has a little something for everyone. Including live casino streams that are currently trending on the platform.  

TikTok has been downloaded by more than 176 million people since the start of 2022, turning it into the fifth app to surpass the 3.5 billion downloads mark. The app also generated around $4.6 billion in revenue in 2021, showing a massive 142% increase on a year-on-year basis. By the end of 2022, TikTok is expected to reach 1.8 billion active users. With so many active users, people from all walks of life, there is a constant thirst for fresh content on TikTok, gaming included.  

Image: Heather Gill | UnsplasFor casino aficionados who love trying new games and winning strategies online, sharing big wins with viewers, and expressing quirky game personalities for the whole world to see, TikTok became the perfect app. There is no wonder that the TikTok live casino trend has rapidly taken over the platform and spread to multiple languages in the past couple of years. The trend was picked up by Alejandra Flores Morales at DrJuego. Alejandra wrote a long and comprehensive article about the rise of casino Tik-Tok videos in Spanish, presenting important details regarding the legal policies and guidelines used by TikTok in terms of promoting gambling content. 

Dedicated Channels for Live Streaming on TikTok

TikTokers with gambling channels love sharing their raw feelings in front of the camera, whether it’s a winning experience at a slot machine or a less fortunate session playing casino slots on TikTok, blackjack, or poker. There are numerous channels dedicated to exclusive casino content where seasoned players share their deepest and darkest gaming secrets, strategies, and personal insights, or prove their skills in both land and online casinos. Most of them bring together thousands of followers and millions of views under popular hashtags like #onlinecasinos, #onlinecasinoslots, #onlinecasinolife, #livegamnling, #pokerstar, and #livecasinostiktok. CasinoTopWins, tutti_i_fatti33, Cryptogames101, memetastisch, and livecasinostiktok are just a few of the trending creators with casino TikToks that focus on live, online casino videos, but there are plenty more to explore on your For You Page.

TikTok Channels That Belong to Casinos

it’s not only seasoned players or newbies who want to share their gambling experiences via casino TikTok. There are also more and more casino operators who opt for the video app for its amazing convenience in creating almost effortless marketing strategies. Land and online casinos in all parts of the world can choose their preferred background music and create the perfect atmosphere for educational videos that speak about their portfolio of games, bonuses and promotions, services, and any special features that set them apart.

The same casinos usually offer tours of their venue, showing off the luxury decors, attractive dealers and croupiers, top ambiance, and even some of the players engaged in fun rounds of blackjack or baccarat. Many TikTok videos introduce viewers to close-ups of spinning roulette wheels and slot reels to present their full allure or prove their fairness and security. There are also entire TikToks dedicated to dealers making ASMR content with soothing shuffling cards and rolling dice sounds.

Image: Kaysha | TikTok

The Future of Live Casino Streams on TikTok

While most gambling-related content on TikTok consists of pre-recorded videos that run between 15 seconds and 3 minutes, there are more and more short, live streaming videos popping everywhere. They attract a lot of people eager to see players explore new games and casinos live, in real time, right in front of their eyes. These videos can be just as entertaining as they are educational. This is because viewers can actually learn the rules of a game they never played before, learn new tricks, and discuss casino and game ratings with fellow players in chat or with the TikTokers themselves.

Overall, viewers enjoy a unique casino experience from the comfort of their homes or from any remote location, straight on their phones, similar to regular online casino gameplay. The future of short live casino streams on TikTok is, undoubtedly, looking brighter than ever. This is especially true in the context of the ongoing switch to online sources of entertainment that began during the pandemic and has continued ever since.


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