TikTok Gives a Push To LGBTQ+ Creators for Pride Month on New Shopping Social Experience

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TikTok is not just celebrating Pride Month but instead it’s pushing it’s social shopping experience with LGBTQIA+ creators. The platform has unveiled its annual lineup of “Visionary Voices,” spotlighting talent, and is giving them a platform to showcase queer-led businesses on TikTok Shop. Much like TikTok’s tradition of highlighting diverse voices during cultural heritage months, the LGBTQ+ influencers featured in the “Creators” category represent a rich tapestry of talent. From the comedic fashion stylings of Zach Jelks to the witty duo Darcy and Jer, TikTok is shining a spotlight on the vibrant creativity within the queer community. Additionally, the “Industry Disruptors” category acknowledges trailblazers like newscaster V Spehar, who are leveraging TikTok to drive innovation in their respective fields.

June is a time for celebration, advocacy, and above all, pride.

From acclaimed actors to beauty mavens, these creators serve as beacons of inspiration, encouraging others to pursue their dreams and embrace their true selves not just during Pride Month, but every day. Throughout June, explore TikTok’s #ForYourPride hub for live events, shoppable experiences, playlists, and more.


@theeglamnaija Nai-Jelee (she/her), a beauty influencer based in San Diego, California. Nai-Jelee’s 1.3+ million followers adore her humorous storytimes, GRWM videos, and beauty tutorials, alongside insights into her dating adventures.

@thedarcymichael Darcy and Jer (he/him), married comedians residing in British Columbia, Canada. Described as “idiots on the internet” according to their website, Darcy & Jer’s comedic videos offer glimpses into their 20-year marriage, filled with laughter and love.

@kissyduerre: Kissy Duerré (she/her), a fashion, beauty, and lifestyle creator from Calgary, Alberta, Canada.Kissy Duerré inspires with her fashion flair and motivational content, championing self-love, confidence, and supporting the trans and queer youth community.

Industry Disruptors

@theebillyporter: The star (he/him, she/her, they/them) is an award-winning actor, singer, and director based in Los Angeles. A triple threat in singing, acting, and directing, Billy Porter’s vibrant fashion choices and relentless advocacy for the LGBTQ+ community are legendary.


i think about this hat once a week #fashion #DontSpillChallenge #herecomestheboy #billyporter #billyporterfashionchallenge

♬ Here Comes the Boy – Felix Gabriel


@sashacolby: Sasha Colby (she/her), a drag queen and influencer. This queen’s illustrious drag career includes winning Miss Continental in 2012 and being the first openly trans and Hawaiian contestant to triumph on “RuPaul’s Drag Race” in 2023.


one more moment of appreciation for the garment💎🩵 thank you to the team for making the step down look of my dreams possible! Makeup Preston Meneses Gown Ethan M Cross Headpiece Fierce Drag Jewels Hair Hair Witch

♬ original sound – Sasha Colby

@underthedesknews Who: V Spehar (she/they), a digital journalist and activist from Rochester, New York. What to know: With their “Under The Desk” series, V Spehar delivers insightful news commentary to their 3.1+ million followers with wit and wisdom.

Small-Owned Businesses

@shopvenvs Haley (she/they), co-founder of non-traditional engagement ring company Shop VENVS, based in New York City. Shop VENVS helps couples find the perfect engagement ring that tells their unique love story, celebrating inclusivity and diverse expressions of love.

@onesize Patrick Starrr (he/him), makeup artist and founder of beauty brand ONE/SIZE, based in Los Angeles. Patrick Starrr’s ONE/SIZE brand embodies themes of acceptance and inclusion, empowering individuals to express themselves through makeup.

This Pride Month, let’s celebrate the voices that uplift, inspire, and champion diversity across the TikTok community and beyond.


In addition to the shopping extravaganza, TikTok is rolling out various Pride Month initiatives outlined in its Newsroom post. Creators across gaming, fashion, and music niches can expect LGBTQ+ festivities, while robust safety features continue to protect queer users from harassment and hate speech.

The TikTok logo is seen on a mobile device in this photo illustration in Warsaw, Poland on 20 July, 2023. (Photo by Jaap Arriens/NurPhoto via Getty Images)
The TikTok logo is seen on a mobile device in this photo illustration in Warsaw, Poland on 20 July, 2023. (Photo by Jaap Arriens/NurPhoto via Getty Images)

“We have clear policies in place and remove content and accounts that engage in harassment, bullying, hate speech, and hateful behavior, such as deadnaming or misgendering,” states the Newsroom post. “We recently launched an Inclusion and Belonging guide on our Safety Center for members of the LGBTQIA+ community that includes information on the tools and resources available to them to create a TikTok experience that allows for authenticity and creativity.”

TikTok’s unwavering commitment to Pride Month reflects its ongoing dedication to the LGBTQ+ community. It’s no wonder that queer creators of color have identified TikTok as their most-trusted social platform, underscoring the app’s importance as a space for authentic expression and celebration.

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