TikTok has introduced a set of cards for creatives and business owners who want to capture viewers during the holiday season.
TikTok is advertising its Creative Cards as “365 examples, tips, and tricks” — a year’s worth of ideas.
Yet, although it may seem like it could last an entire year, the deck only includes “more than 100 digital cards” spread across five different categories. In regards to the categories, each are color-coded and related to specific communities, creator tools, trends, and even storytelling opportunities.
The cards allow users to pick randomly from the deck.
TikTok is positioning the deck to be a holiday gift for its community of business minded and entrepreneurs creators on the platform.
A blog post from the video app notes that 50% of its users employ the For You Page as a shopping aid during the holiday season.
“TikTok Creative Cards help you develop new ways to communicate with concise ad concepts displayed on a collection of more than 100 digital cards,” reads the post. “With so many thought starters at the ready, it’s easy to keep your content fresh and avoid going stale, which can help you attract attention to seasonal products and gift ideas.”
Each category is as follows.
Community: Actively engage your audience, creating an ongoing dialogue that builds loyalty. Among these insights are ways to include customer testimonials and craft content based on user comments.
Edutainment: Show off your expertise with a side of fun, adding confidence to every purchase decision. This category includes creative ways to showcase and explain products, share lessons learned and introduce a big offer.
Creator Tools: Harness the power of the platform and expand your impact. From narration and green screen ideas to the addition of music and captions, these concepts can multiply views and increase likability.
Trends: Make your business relevant and relatable by showing your audience that you’re part of the same community. These cards offer exciting ways to join in on trending memes and hot hashtags, as well as innovative ideas for celebrating the holidays.
Storytelling: Build stronger connections with your community. Open up about your business and personal journeys through behind-the-scenes footage, your origin story and the challenges you’ve faced.
The cards join a list of growing business-oriented products on the platform as well. The app has been busy in 2023 launching many business focused opportunities including in-person retail, networking, and product discovery.
Catering to its community, the e-commerce side of the platform has been growing rapidly.
Other applications have been trying to cater to this audience including YouTube with their AI developed suggested video topics for creators.
EyeTell, a startup led by YouTube Co-Founder Chad Hurley, is based around a similar topic: AI-generated video scripts.