From social media clauses to brand deal splits, influencer prenups are becoming a real conversation in the creator economy. Here is what digital creators should know before saying I do.
Creators
eBay has agreed to acquire British secondhand fashion app Depop from Etsy for $1.2 billion in cash, marking one of the biggest consolidations in the resale market to date. The deal, expected
Snapchat is testing a new Creator Subscriptions feature, letting fans pay $4.99–$19.99/month for exclusive content as Snap looks to diversify beyond ad revenue.
Grammy winner Chappell Roan, soccer star Abby Wambach among growing list of talent leaving following Justice Department document release.
Twitch is rolling out major 2026 updates, including dual-format streaming, 2K video support, AI-powered moderation tools, and new monetization features for creators.
MrBeast’s company Beast Industries has acquired teen banking app Step, pushing the YouTube star into fintech as he targets financial literacy for Gen Z.
From MrBeast teaming with Salesforce to the NFL spotlighting Dhar Mann, creator-led activations are everywhere ahead of Super Bowl 60. Here are the biggest moves to know.
Shirley Raines, known as Ms. Shirley and founder of Beauty 2 The Streetz, has died at 58. The social media advocate was honored for her work serving unhoused communities.
Khaby Lame, the world’s most-followed TikTok creator, has sold a stake in the company that manages his global brand and commercial partnerships in a deal valued at roughly $975 million, according to
iShowSpeed wrapped a 28 day livestream tour across Africa marking major subscriber growth new cultural content and a shift in his global travel strategy.
TikTok has finalized a deal to spin off its US operations to an Oracle-led consortium, ending years of regulatory uncertainty and avoiding a nationwide ban.
Alix Earle is expanding her online presence with a new YouTube interview series titled Get Real With Me, marking her latest move into long-form, conversation-driven content. The monthly series premiered Thursday, Jan.
A new congressional resolution outlines protections for creators, including portable benefits, transparent revenue sharing, and platform accountability in the growing creator economy.
A new Manychat survey reveals the top five creator behaviors audiences find most cringe in 2025, from flaunting luxury to crying on camera.
Apple is bundling its most powerful creative tools into a single subscription. The company on Tuesday announced Apple Creator Studio, a new monthly and annual subscription that brings together Final Cut Pro,
Zara Larsson responds to backlash over her anti-ICE post, clarifying her “I love criminals” remark and calling out Trump supporters over hypocrisy.
Spotify lowers Partner Program requirements and adds new tools to help video podcasters monetize, manage sponsorships and publish video without switching platforms.
Fox Entertainment unveils Fox Creator Studios and Creators@Fox at CES 2026, expanding creator-led IP, branded content and food-focused digital franchises.
From 12-grape manifesting to songs that became global movements, these were 2025’s biggest TikTok trends by views, creations, and cultural spillover.
