Summary:
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Justin Bieber surprises fans with seventh album “Swag” dropping on July 11 via Def Jam, teased by billboards in LA and Reykjavík.
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Featuring 20 tracks and star-studded collaborations, “Swag” is Bieber’s first album since 2021’s Justice, recorded in Iceland and LA.
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The charismatic billboard campaign and social media buzz have fans eagerly anticipating Bieber’s comeback, set for midnight ET release.
Justin Bieber is set to surprise‑drop his seventh studio album titled “Swag” this Friday, July 11, via Def Jam—with the announcement teased by enigmatic “Swag” billboards spotted in Los Angeles and Reykjavík.
The 20‑track project marks Bieber’s first full-length release since 2021’s Justice and showcases star‑studded features from Gunna, Sexyy Red, Cash Cobain, and more, following creative sessions across Iceland and Los Angeles
With fans flooding social media and the charismatic billboard campaign, Bieber’s comeback is already generating massive buzz ahead of its streaming release at midnight ET .
