This summer, vitaminwater is diving into the world of interior design with a colorful new campaign, “Paint Your Rent.” The initiative taps into the current interior design trend of “dopamine decor,” which celebrates maximalist styles and bold color choices. Recognizing the financial constraints faced by many young renters, vitaminwater aims to make it easier for them to infuse their spaces with personality and vibrancy, while also addressing the high cost of living.Vit
The campaign offers participants a chance to win a year’s worth of free rent along with custom home design services. To bring the campaign to life, vitaminwater has teamed up with Havenly, a leading interior design firm, and its star designer Kelsey Fischer. Together, they have created a series of vibrant mood boards inspired by five of vitaminwater’s popular flavors: Energy, Focus, Squeezed, Refresh, and XXX.
“We’ve always been about adding extra flavor and color to life,” said Tiphanie Maronta, senior director of brand management for vitaminwater. “With the rising rent prices and limited budgets for renters, Paint Your Rent offers a unique opportunity to bring vitaminwater’s iconic hues into home décor. This campaign allows fans to embrace the maximalist trend and transform their living spaces in bold, exciting ways.”
To participate, fans need to text “rent” to 2653 or visit cokeurl.com/paintyourrent between August 13 and August 27. They are encouraged to share a photo of their favorite vitaminwater flavor in a room that could use a vibrant makeover. Five winners will be selected to receive a year of free rent, a retro-style mini fridge stocked with a range of vitaminwater flavors, and custom digital design services from Havenly to help realize their colorful home dreams.
For those seeking inspiration, vitaminwater and Havenly have crafted mood boards that showcase how each vitaminwater flavor can influence interior design:
- Energy Tropical Citrus Board: This board uses vibrant citrus yellows to create an energizing and cheerful atmosphere, ideal for those who desire a lively, electric chic environment.
- Focus Kiwi-Strawberry Board: Featuring magenta with accents of blue and teal, this palette is designed to boost creativity, making it perfect for workspaces or entertaining areas. It offers a modern twist on mid-century aesthetics.
- Squeezed Lemonade Flavored Board: Incorporating teal and gray shades with blue and yellow accents, this board brings layered textures and metallic pops to spaces, suitable for a glam transitional interior.
- Refresh Tropical Mango Board: A mix of watermelon, lime, orange, and green, this palette refreshes and revitalizes rooms. It emphasizes natural influences and textures for a modern boho feel.
- XXX Acai Blueberry Pomegranate Board: Embracing bold red hues and contemporary luxe aesthetics, this board is designed for those who enjoy a daring, impactful design that exudes confidence.
Kelsey Fischer, Havenly’s lead designer, expressed her enthusiasm about the collaboration: “Working with vitaminwater to create these mood boards was a fantastic opportunity. The vibrant personalities of the flavors inspired me to design interiors that are bold and expressive. The increase in colorful design choices among our customers highlights the growing trend of using bold designs to reflect personal style.”
In addition to the grand prize, all entrants will have the chance to explore and incorporate vitaminwater’s vibrant color schemes into their homes. For more information on how to enter and for additional details on the campaign, visit paintyourrent.com.
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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a global leader in the beverage industry, operating in over 200 countries. Its portfolio includes iconic brands such as Coca-Cola, Sprite, and Fanta, as well as hydration, sports, coffee, and tea beverages like Dasani, smartwater, and vitaminwater. Committed to sustainability and community impact, Coca-Cola continually innovates its product offerings and strives to make a positive difference in the world. For more information, visit www.coca-colacompany.com or follow them on Twitter, Instagram, Facebook, and LinkedIn.
