These New Viral “Yassification” Memes Has Twitter In A Chokehold

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Photo: @AguillardTrevor | Twitter

A new meme format is taking over Twitter and not a single figure in history, politics, or pop culture is safe from being glamorized. The yassify (or yassification) meme involves editing photos of figures from pop culture, history, or politics to resemble glamazons with smoky eyes and marvelous hair.


Things really picked up last week when a disturbing scene from the 2018 horror film Hereditary was edited so that star Toni Collette’s face suddenly morphed from a scream into a stunning front-page model. People on the internet are trying their own hand at yassifications, but most of the heavy lifting for this trend is done by @YassifyBot, an increasingly popular account then gets to work using the photo editing filters in FaceApp.

Some Of The Best Yassification Memes on Twitter

The old man that ate the green paint:

Daniel Kaluuya in Get Out:


Mother Teresa:


The Killer Robot from Squid Game:


Meme Origin: Where Did “Yassification” Come From?

The word “yass” has always been a heavily integrated word from the 80’s ball culture of New York City. It wasn’t entirely mainstream until RuPaul’s Drag Race, Broad City, and a popular video of a fan yelling “yass” at Lady Gaga. 

Although the term “yass” has been prevalent in LGBTQ+ meme circles for some time, “yassification” wasn’t used until August 2020 on Twitter when users often compared celebrities by having one celebrity be the post-yassified version of the other. The term spread to other platforms like Tumblr and TikTok going into 2021 and also inspired variant concepts like “to yassify” and yass pills.

How To Yassify Yourself

For your own endeavors with yassification, you can use whatever editing app works best for you. On Twitter, the most popular seems to be FaceApp. Once you’ve got the app, you can play around with the various filters available and yassify yourself to your heart’s content. You can switch genders, add makeup, and do whatever else you need to build your own hilarious meme.


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