Creator Ventures, the early-stage VC firm co-founded by longtime YouTuber Caspar Lee and his cousin Sasha Kaletsky, has officially closed its $45 million Fund II. That’s more than double the size of its debut fund and pushes the firm’s total assets under management to $65 million.
Launched in 2022, Creator Ventures focuses on investing in the fast-growing creator economy and consumer internet sector. Its latest fund is set to back founders building AI-powered apps, creative tools, and next-gen marketplaces, offering checks between $200,000 and $2.5 million.
Announcing Creator Ventures Fund II:
Our new $45m fund to invest in the next great consumer internet founders.
More below: pic.twitter.com/kTqfoGQ7pZ
— Sasha Kaletsky (@SashaKaletsky) May 20, 2025
Lee first rose to prominence in the early 2010s through his YouTube channel, which attracted millions of subscribers with comedy and lifestyle content. Over time, he transitioned into entrepreneurship, co-founding influencer marketing platform Influencer.com and MVE Management, a talent firm backed by WME. His background in content creation and digital business has informed the firm’s approach to investing in creator-centric and consumer-facing startups.
“If you’d told 16-year-old me I’d one day close a $45M Fund II… I’d have been flattered—but would have had no idea what you were talking about,” Lee shared in a LinkedIn Post.
Lee credits his cousin Sasha, a former Uber and private equity pro, as the driving force behind Creator Ventures’ sharp focus and early wins. The duo’s original $1M “Fund 0” has already returned over 4x DPI and 6x MOIC, with Fund I showing promising returns too.
Their growing portfolio includes buzzy startups like beehiiv (creator-focused newsletters), ElevenLabs (voice AI), Bounce (global luggage storage), and Wild (acquired by Unilever). Two companies—Runna and Wild—have already been acquired in 2025.
Sasha Kaletsky, managing partner, shared, “Consumers have the largest share of global GDP, almost all the biggest historical venture outcomes started as consumer businesses, and many of the clearest use cases for AI transformation are in consumers. And yet, a small fraction of addressable venture dollars in recent years have been allocated to consumer startups. We see this as a huge opportunity, and are building our firm to be the partner of choice for these founders.”
ADVERTISEMENT
The fund is backed by institutional investors including Sequoia Capital, Cendana Capital, and Isomer Capital, reflecting growing investor interest in creator-led ventures.
