Adobe Announces New Firefly Structure Reference and Capabilities Coming Soon

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Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

Adobe has announced Structure Reference capabilies in the Text to Image module on the Firefly web
application (web and mobile).

Structure Reference enables users to easily apply the structure of an existing image to newly generated
images. Now, those on the platform can use an existing image as a structural reference template and generate multiple image variations with the same layout.

Adobe describes Firefly services as a “comprehensive set of generative AI and creative APIs that automates workflows.”

With structure reference, users and creator can easily modify work, marketers can generate a wide variety of on-brand images to use across campaigns, and designers can even create an image layout, as well as the structure and pose of a subject, without needing to find an exact text promt.

Adobe built Firefly from the ground up for direct integration into creative workflows.

This gives users the ability to go from ideation and experimentation to creation. Over the year, the company natively embedded Firefly capabilities directly into Adobe Creative Cloud applications across Adobe Photoshop, Express, Illustrator, Substance 3D. Our mission with Firefly is to develop world-class models across imaging, vectors, fonts, audio, video, 3D and more that will enhance your workflows in products.


The Firefly generative AI models were trained on licensed content, such as Adobe Stock, and public
domain content where copyright has expired. Firefly models are designed to be safe for commercial use,
and Adobe offers businesses the opportunity to obtain IP indemnification.

“At Adobe, our AI Ethics principles of Accountability, Responsibility, and Transparency are foundational to how we innovate AI responsibly, stated Grace Yee, Adobe’s Senior Director of Ethical Innovation.

She went on to add, “To operationalize these principles, we’ve instituted standardized processes across our engineering structure, spanning design, development, and deployment overseen by our Ethical Innovation team. A key element is the multipart AI ethics impact assessment that all new AI-powered features undergo at Adobe. This assessment helps us identify any unintentional biases or stereotypes that could be perpetuated by these features. In addition, by taking a riskbased approach, we’re able to prioritize technical reviews for products with the highest potential ethical impact, while maintaining innovation momentum.”

90% of Firefly web app users were net-new to Adobe products when we brought Firefly into GA.

Firefly-powered Generative Fill capabilities in Photoshop has received a 10x adoption rate vs typical popular feature in the application. Firefly is by far the fastest the company has seen of any of the technology adopted thus far.

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