Adobe MAX unveiled the new AI-powered Generative Fill and Text to Template, plus Translate and Drawing and Painting features in Adobe Express, bringing even more AI capability to the all-in-one creativity app that makes it fast, easy and fun for users of all skill levels to make and share standout content.
Express users can now use Generative Fill, the creative co-pilot powered by Firefly, to easily insert, remove, or replace objects, people and more in any image using just a description. The new Text to Template generative AI capability, built on the new Firefly Design Model, makes getting started with a design even easier, giving users the ability to generate extraordinary, editable templates using just a text description, to create professional-quality social posts, posters, flyers and digital cards in seconds. Translate spares users time localizing content with the choice of 45 languages. The new Drawing and Painting capabilities add over 50 fun multicolor paint and decorative brushes, mimicking charcoal, pencil, watercolor textures, plus student-friendly drawing templates, available in the Express for.
Education offering, to make designing beautiful effects like flowers, hearts and more, simple and quick. With groundbreaking generative AI designed to be safe for commercial use, Express is revolutionizing how people and businesses around the world turn ideas into standout content and stunning social media campaigns. Express is being used by millions of users globally—from students to solopreneurs to creative professionals to small businesses to the largest enterprises—to create captivating social content, compelling videos, visually stunning PDFs, digital cards and flyers, engaging book reports and standout resumes and more.
“The groundbreaking AI-first innovations in Express are empowering our Creative Cloud members and creators of all levels to bring their ideas to life in completely new ways that are fast, easy and fun,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe. “Express users are generating hundreds of millions of beautiful images using the latest AI-powered features. We’re excited to be rolling out even more
revolutionary AI-first capabilities across image creation, design, video, audio, PDFs and more, in the coming months.”
Express is a complement to Photoshop, Illustrator, Premiere Pro and Acrobat, making it seamless to import, edit and sync assets across applications to collaborate in real-time, action quick tasks like remove background, social media creations or concept approval, while empowering teams to stay on brand. Most Creative Cloud plans include the paid version of Express Premium. Creative Cloud and Express Premium subscribers receive monthly Generative Credits that can be used for Firefly-generated content.
Users can also access the new Express for desktop for free. The latest version of Express for mobile is currently in beta, find out more or join the beta list here. For existing Creative Cloud members, the Express Premium plan is included. The Express and Firefly enterprise offering is now available.
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