Fanfix, a platform that enables creators to earn revenue directly from fans through paid content and subscriptions, announced it has paid out more than $170 million to creators since its launch. The milestone confirms the growing appeal of ad-free, brand-safe monetization models across the creator economy.
Founded in 2021 and acquired by SuperOrdinary in 2022, Fanfix has positioned itself as a cleaner alternative to platforms like OnlyFans by focusing on exclusive but non-explicit content. Over 270 creators are now earning at least $100,000 annually, with some surpassing $1 million in lifetime earnings, according to company data.
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Among them is Rosalie “Allycxt” Parker, known for her presence in the Call of Duty gaming scene. Parker, who earned over $300,000 through Fanfix, recently relocated to a high-rise apartment in Chicago thanks to the platform’s subscription-based income model.
Epidemic Sound’s Future of the Creator Economy Report 2025 found that creators across platforms are increasingly embracing direct-to-fan business models—prioritizing control, deeper connections, and smarter revenue streams. Fanfix’s core payoff features (paid DMs, tiered memberships) clearly align with this shift.
“No middleman, no brand deals — just my audience supporting what I love to do,” Parker said in a statement.
Another creator, Trinity Morisette, has used her six-figure Fanfix earnings to help fund her medical school education. Morisette uses the platform to share daily updates and build community support around her personal and academic journey.
More than 60% of creator revenue on Fanfix reportedly comes from direct messaging features, which allow fans to access exclusive video and photo content. These one-on-one interactions have contributed to higher retention rates and stronger monetization compared to traditional subscription models, according to the company.
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Fanfix’s user base has grown to over 15 million, and the company is projecting it will reach $250 million in total creator payouts by early 2026. New features like Apple Pay integration, unlockable experiences, and tiered membership perks have been rolled out to support this growth.
The company also announced changes to its leadership. Robert Graham, former Chief Talent Officer at Afterparty, has joined as Chief Strategy Officer. Dylan Harari has been promoted to co-CEO alongside co-founder Simon Pompan. Harari, who also serves as Global Head of Creators at SuperOrdinary, has been credited with driving 100x revenue growth over the past two years.
Fanfix’s growth comes amid broader shifts in the digital creator space. As algorithms and ad-revenue fluctuations continue to challenge creators on platforms like YouTube and TikTok, more creators are exploring alternatives that offer sustainable, recurring income.
“Our mission has always been simple – build a platform where creators can earn on their terms, with no compromise,” said Simon Pompan, co-founder and co-CEO of Fanfix. “Surpassing $170 million in payouts is just the beginning. We’re scaling fast, staying creator-first, and proving there’s a better way to monetize brand-safe content in the digital economy.”
