Tim Stokely is betting big. Again.
Four years after stepping down from OnlyFans, the platform that turbocharged the adult creator economy and flipped the script on how influencers monetize, Stokely is back in the game with Subs.com.
The new subscription platform, launched earlier this month, is part YouTube, part Patreon, part Cameo, with a side of TikTok-style discoverability. But its true aim? Rebuilding the creator economy from the inside out.
“Creators have been telling me what they want,” Stokely said in a statement. “And that’s exactly what we’ve built with Subs.”
On the surface, Subs appears to be a more polished and inclusive evolution of OnlyFans. It combines multiple features from video hosting to direct fan interaction into a unified platform designed to help creators manage and grow their businesses.
The platform highlights tools for hosting long-form content, facilitating real-time calls, and enabling revenue sharing, presenting itself as a comprehensive solution for content monetization.
With features like “Shows” (a YouTube-style hub for series and podcasts), built-in messaging, and a referral-based partner program, Stokely says Subs is designed to convert viewers into paying subscribers with one click. Adult content is allowed but paywalled behind subscriptions and direct messages to keep the ecosystem “balanced” and “brand-safe.”
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If this sounds familiar, it should. The creator platform space is noisy. Between Fanvue, Patreon, Substack, and X’s new subscription tools, everyone wants a slice of the influencer pie. But what sets Subs apart, at least in theory, is its focus on ownership.
“This is about sustainable growth, not fleeting fame,” Stokely told WIRED. He’s betting that creators, from musicians and athletes to porn stars and podcasters, want a space where they aren’t just posting for engagement but building a real business.
Still, the timing is… bold. With 57% of Gen Z wanting to be influencers, the market is a bit oversaturated and unstable, to say the least.
