Ryan Reynolds, the Canadian actor and entrepreneur, recently shared insights into his career and creative philosophy during a panel at the 2025 TIME100 Summit held at Jazz at Lincoln Center in New York City. Joined by TIME correspondent Eliana Dockterman, Reynolds discussed his journey from Hollywood star to co-founder of the marketing and production company Maximum Effort, emphasizing the lessons learned from both successes and setbacks.
Reflecting on ‘Green Lantern’
One of the most notable moments of the discussion was Reynolds’ candid reflection on his 2011 film Green Lantern. Despite its commercial underperformance and critical reception, Reynolds described the experience as a pivotal learning opportunity. He noted, “I learned all the most amazing lessons I could ever have in the creative space from that movie.” Reynolds highlighted the film’s emphasis on special effects over character development as a key takeaway, stating, “On that film I saw a lot of money being spent on special effects… I remember suggesting, ‘Why don’t we write like a scene the way people would talk? I don’t know, it could be a fun exchange of dialogue that all doesn’t cost anything?’” This experience reinforced his belief in prioritizing character over spectacle in storytelling.
The Birth of Maximum Effort
Building on these lessons, Reynolds co-founded Maximum Effort, a company known for its innovative and timely marketing campaigns. The company’s approach emphasizes creativity and agility, producing content that resonates with audiences and aligns with current cultural moments. Reynolds’ transition from actor to entrepreneur reflects his commitment to shaping narratives both in front of and behind the camera.
‘Deadpool & Wolverine’ and Future Endeavors
Reynolds also discussed the success of Deadpool & Wolverine, which became the highest-grossing R-rated film of all time, earning over $1.3 billion globally. He expressed immense pride in the film, stating, “It’s the best movie I’ve ever done. Hugh and I had the most fun we’ve ever had on a film.” The film’s success marked a significant achievement in Reynolds’ career, blending humor, action, and character depth.
Looking ahead, Reynolds teased an upcoming project that deviates from the superhero genre. He revealed that he is writing an ensemble film, collaborating with director Shawn Levy and actor Hugh Jackman. While details remain under wraps, Reynolds hinted at a storyline involving aging pop stars, drawing parallels to the challenges faced by boy band members past their prime. The project aims to deliver a redemption story with a modest budget, showcasing the creative versatility of the team.
Personal Growth and Identity
Beyond his professional endeavors, Reynolds emphasized the importance of self-awareness and authenticity. He shared that understanding who he is has been his greatest superpower, stating, “The greatest superpower I ever had in my life, I’m not saying about just my career or anything, was knowing who I am.” This introspection has informed his choices in both acting and business, guiding him toward projects that align with his values and creative vision.
The Future of Storytelling
Reynolds concluded the panel by discussing the evolving landscape of storytelling, particularly in the realm of superhero films. He expressed interest in exploring Deadpool’s role in future Marvel Cinematic Universe projects, potentially as a supporting character rather than a lead. This approach reflects his belief in the strength of ensemble storytelling and the dynamic interplay between characters.
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As Reynolds continues to navigate his multifaceted career, his experiences underscore the value of learning from both triumphs and challenges. His journey from actor to entrepreneur exemplifies the power of adaptability and creative vision in shaping the future of entertainment.
