SKIMS just unveiled its latest Wedding Shop campaign starring “Call Her Daddy” podcast host Alex Cooper.
Shot by famed photographer Ellen von Unwerth, SKIMS brings the Wedding Shop to life with opulence and glamor and captures Cooper wearing feminine lace intimates, romantic corsets, and chic dresses. As a nod to alluring and iconic Vegas brides of the ‘60s, Cooper playfully poses alongside her fiancé, Matt Kaplan, in a vibrant hotel and a wedding chapel with neon lights.
“I’ve always loved SKIMS, and I was so excited when they asked me to star in the campaign. SKIMS Wedding Shop is coming at the perfect moment, and to be a part of the launch ahead of my own wedding makes it such an extra fun celebration,” said Alex Cooper. She went on to add, “The Wedding Shop collections are beautiful, and I can’t wait to wear so many of the pieces during my wedding weekend and on my honeymoon.”
The Call Her Daddy host is well-known for enlisting high-profile talent and influential individuals in culture to be guests on her podcast, including SKIMS alumni Heidi Klum, Megan Fox, and Paris Hilton.
“We wanted to announce the Wedding Shop with a real bride-to-be, and Alex is the perfect person for this campaign,” stated Kim Kardashian, Co-Founder and Chief Creative Officer.
The mogul went on to add, “I can’t wait to see how Alex and all of our customers style our collections during their wedding events. For SKIMS to be a small part of these big life moments for our customers is so exciting.”
Featuring 15 limited-edition collections, the Wedding Shop has solutions for everybody celebrating the big day. From the cutest cotton packs for gifting bridesmaids to the chicest getting ready sets and feminine intimates for the honeymoon, SKIMS offers the ultimate assortment of bridal essentials available in one seamless shop. For the first time ever, SKIMS also introduces silky sleepwear and boxers for men, so grooms can lounge in luxury too.
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Alex Cooper is seen wearing key wedding styles including the Ultra Fine Lace Long Slip in Snow, Fits Everybody Lace Onesie in Snow, SKIMS Romance Satin Corset in Snow and more. All styles are available to preview now from the Wedding Shop and will be available for purchase on March 28th at 9am PT at SKIMS.com.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women’s underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry forward.
SKIMS Mens launched in 2023 with underwear and foundations engineered for maximum support, performance, and recovery. From the softest boxers that never lose shape to the most comfortable tanks and tees, the ultimate first layer starts with SKIMS Mens. Through partnerships with legacy sports organizations such as the NBA and Team USA, SKIMS consistently aligns with cultural institutions to drive conversations within the world of popular culture, entertainment, and sport.
SKIMS sells directly through its website (SKIMS.com), as well as through select retailers including Nordstrom, Saks Fifth Avenue, SSENSE, Holt Renfrew, Selfridges, Harrods, Net-a-Porter, Lane Crawford, Ounass, KaDeWe, Brown Thomas, De Bijenkorf, and David Jones.
