Sony Celebrates Release of the LinkBuds S with Tate McRae

Everything to know about the Sony Event.
By Savannah Moss
Image: @Sonyelectronics | Twitter

Following the release of Sony’s newest wireless earbuds, the Linkbuds S, the company held a party at the TWA Hotel near JFK airport. Upon entry, guests received a gift bag with a pair of the Linkbuds S and stickers for the night’s performance from singer-songwriter Tate McRae. 

The event had a personalization station for the Linkbuds and allowed attendees to customize the charging chase with a word, font, and color of their choice. There were also multiple photo ops with musical instruments, which included the opportunity to print your photo on a vinyl cover — one that mirrored McRae’s album artwork. 

Two rooms featured rotating displays of Sony’s audio-related technology drops of decades past. The first focused solely on headphones, with the MDR-RF9-75R Wireless Stereo Headphones from 2012 and 1994’s DR-3C Stereo Headphones. They even traveled back to the 80s with the SRF-M50 Sports Walkman. In the second room, they showcased cassette and CD players, like 2006’s PSYC D-FJ040 Discman and My First Sony Cassette Player for children of the 80s. Throughout the night, Sony treated everyone to a buffet of sushi, hot dogs, and even truffles, along with flight-themed cocktails: Jet Fuel and EERO Dynamics. As people mixed and mingled around the Constellation Ballroom, some found their way to the dance floor, where DJ Whutever played everything from Jack Harlow to Harry Styles’ new song, “Music For A Sushi Restaurant” to build up the crowd’s energy before McRae’s performance. 

“We are also proud to be joined by our Sony Corporation of America. Sony Music, and RCA colleagues who helped us bring this event to life. And to all of our guests – whether you’re a partner, media, content creator, or a fan, we are thrilled you’re part of our extended Sony family,” said Maya Wasserman, Sony’s Director of Marketing, who introduced McRae. McRae played some of her biggest hits, including “she’s all i wanna be” and “r u ok,” as well as teasing songs from her upcoming debut album, I Used to Think I Could Fly. “I think there’s one thing that can be a little worse than heartbreak: fake friends,” McRae said upon introducing “all my friends are fake,” which she first wrote in middle school. 

While the event eventually came to a close, those heading back to Manhattan found their way on several shuttle buses but still maintained the energy from Sony’s party. I sat by the window on the ride home, shifting my gaze between the car headlights in Queens and a pair of influencers across the aisle planning their content, then proceeding to make out.