Digiday reports brand trips are losing budget to longer creator partnerships with contracted deliverables, like Air France and Rent the Runway's 37-post campaign.
Creators
YouTube counts a view the moment a video plays starting Aug. 24, 2026. View counts will rise, but payouts still run on engaged watch hours.
Whatnot hit a $20 billion valuation and passed $8 billion in H1 GMV while live's share of TikTok Shop's U.S. sales fell from 14% to 8.2%. Here's what changed.
YouTube is adding a 10 million view minimum for Shorts Creator Pool earnings starting Feb. 1, 2027. Creators already monetized could lose Shorts revenue entirely.
TikTok Shop's global GMV jumped 92% to $50.3 billion in the first half of 2026, but 63% of Gen Z say they've stopped buying. Here's who's actually checking out.
Creator Tony Weaver Jr. DM'd Megan Thee Stallion a 58-second voice note pitching her on Nerds for Literacy, his nonprofit's $200,000 book drive. The internet is trying to get her attention.
Larper is the internet's newest way to call someone fake, and creators are catching it hardest. Here's where the slang came from and why the accusation sticks.
Tim and Chris Vanderhook say they will relaunch Myspace, confirming the comeback in a new documentary. No date is set, and Tom Anderson is not involved.
TheWrap adds an inaugural AI Creator Day, co-hosted with What's Trending, on Sept. 29 at the DGA Theater in Los Angeles, ahead of TheGrill on Sept. 30.
ESPN Unlimited is rolling out to YouTube TV subscribers, and a new NBCUniversal deal puts Peacock inside YouTube Premium in 2027.
Facebook will test a full-screen, TikTok-style video experience later this year as Meta copies Reddit and Craigslist too. Here's what the redesign means for users and creators.
More than 35 creators and industry leaders met with lawmakers in Washington for the first Creator Advocacy Day, organized by Shira Lazar and Creators 4 Mental Health.
"Dragons' Den" star and "Diary of a CEO" host Steven Bartlett has been named a guest Shark for "Shark Tank" Season 18, joining MrBeast, Mindy Kaling and more this fall on ABC.
Meta this week rolled out Muse Image, an artificial intelligence image generator that can pull from public Instagram accounts to create new pictures, and the union SAG-AFTRA is urging users to change
FIFA is investigating alleged racist abuse of streamer IShowSpeed at the Argentina-Cape Verde match, as Egypt's VAR complaint fuels online accusations of favoritism. Here's what's verified.
itness YouTuber Connor Murphy has reportedly drowned in Thailand at 32, per Thai police reports.
Netflix is adding short-form video from publishers like Variety, Billboard, and Rolling Stone starting August 3, moving further beyond its binge model.
A new UK Green Paper would push BBC and ITV content up YouTube, TikTok, and Facebook feeds to fight misinformation. Critics warn it could bury independent creators.
Cannes Lions 2026 drew more creators than ever before, with brands, platforms and talent agencies converging on the French Riviera to chase influence over impressions.
