Trump Media & Technology Group (TMTG), the parent company of Truth Social and a major piece of former President Donald Trump’s digital empire, is diving headfirst into Bitcoin again.
On Tuesday, the company announced a jaw-dropping $2.5 billion raise to create its own Bitcoin treasury, making it one of the largest single crypto acquisitions by a media company to date.
The cash infusion comes via a combo of $1.5 billion in stock sales and another $1 billion in convertible bonds through a private placement with about 50 institutional investors. The stated goal? Buy and hold bitcoin to protect against what CEO Devin Nunes calls “harassment and discrimination by financial institutions.”
Nunes said in a statement, “We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets. Our first acquisition of a crown jewel asset, this investment will help defend our Company against harassment and discrimination by financial institutions, which plague many Americans and U.S. firms, and will create synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+.”
This isn’t Trump Media’s first crypto rodeo. The company’s announcement comes just two months after President Trump signed an executive order to create a national strategic bitcoin reserve. It’s also the latest in a wave of crypto-forward strategies emerging from the Trump camp: Eric Trump co-founded American Bitcoin, now going public, and the president himself launched a memecoin, $TRUMP, just before Inauguration Day.
And yes, Trump hosted a gala last week for the top 220 holders of his meme token at his Virginia golf club, while protesters chanted “shame“ outside.
What Is Trump Media, Anyway?
TMTG launched in 2021 as a right-wing alternative to mainstream tech platforms, spearheading Truth Social after Trump was banned from Twitter and Facebook. Since going public under the ticker “DJT,“ the company has struggled financially, relying heavily on advertising. Trump recently transferred his stake to a trust controlled by Donald Trump Jr., who also sits on the board.
ADVERTISEMENT
Despite the hype, TMTG stock dropped over 10% on Tuesday morning following the crypto announcement. Bitcoin, meanwhile, hovered just above $110,000.
The $2.5 billion acquisition positions TMTG as one of crypto’s loudest mainstream corporate backers, while raising serious questions about a potential conflict of interest, especially as crypto regulation is still being shaped under Trump’s own administration.
Critics say this deepening entanglement between Trump’s political influence and his financial interests could create dangerous gray areas.
