Sabrina Carpenter Tapped for New SKIMS Underwear Campaign

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Sabrina Carpenter was just revealed as the latest addition for SKIMS and their star studded lineup of campaigns.

The campaign is shot by British photographer Jack Bridgland who is known for his bright and surrealist photography. The images capture ‘90s nostalgia in all its glory for this campaign, which sees Carpenter pose coyly in lace dresses and buttery-soft intimates against the backdrop of a quintessentially ‘90s home filled with fan posters and stacks of CDs.

Carpenter’s captivating aesthetic adds to the timeless charm of nostalgia in the campaign that SKIMS Stretch Lace and Fits Everybody collections demand. From sexy halter neck styles and delicate lace intimates with rosette accents, to simple micro thongs and high-cut bodysuits, this is SKIMS most alluring underwear drop yet.

Sabrina Carpenter for SKIMS.
Sabrina Carpenter for SKIMS. Photo from: Jack Bridgland

“SKIMS has so many beautiful underwear styles that I was so excited to wear. I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS!” said Sabrina Carpenter.

“I loved the femininity of the whole creative. I feel very excited SKIMS chose me to be the face of this campaign as I’ve always been a fan of the brand.”

Sabrina Carpenter for SKIMS
Sabrina Carpenter for SKIMS. Photo from: Jack Bridgland

“Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation,” Kim Kardashian, Co-Founder and Chief Creative Officer mentioned.

“With her upcoming Coachella debut, there couldn’t be a better time to have her star in a SKIMS campaign. Her talent and playful style brings a new energy to these collections, and the campaign is so fun!”


SKIMS introduces a new era of underwear with its signature Stretch Lace and Fits Everybody collections arriving in all-new bright colorways and cuts just in time for a spring intimates refresh.  Sabrina Carpenter is seen wearing SKIMS Stretch Lace Babydoll Top, Stretch Lace Brief, Fits Everybody Triangle Bralette, Fits Everybody Brief and more.

Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women’s underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry forward.

SKIMS Mens launched in 2023 with underwear and foundations engineered for maximum support, performance, and recovery. From the softest boxers that never lose shape to the most comfortable tanks and tees, the ultimate first layer starts with SKIMS Mens. Through partnerships with legacy sports organizations such as the NBA and Team USA, SKIMS consistently aligns with cultural institutions to drive conversations within the world of popular culture, entertainment, and sport.

The brand sells directly through its website (, as well as through select retailers including Nordstrom, Saks Fifth Avenue, SSENSE, Holt Renfrew, Selfridges, Harrods, Net-a-Porter, Lane Crawford, Ounass, KaDeWe, Brown Thomas, De Bijenkorf, and David Jones.

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