USHER just saw a big boost in Spotify Streams following his Super Bowl performance, with some songs gaining more traction than ever.
The artist saw a surge when it came to four of the songs he performed on the set with more than 1,000% lift in some tracks.
Between 6 p.m. and 12 a.m. PT on Sunday evening, “Caught Up,” Usher’s 2005 hit and the first song on his halftime performance setlist, surged 2,000%, marking Usher’s largest percent gain.
Three of his other songs—“U Don’t Have To Call,” “Love In This Club” (feat. Young Jeezy) and “Bad Girl”—received gains of more than 1,000% in Spotify streams over those six hours.
The songs Usher brought out surprise guests for—”My Boo” featuring Alicia Keys and “Yeah!” featuring Lil Jon and Ludacris—also notched streaming gains of 690% and 520%, respectively.
As of late, artists are not paid to headline the Super owl halftime show, but they do receive a massive boost in streams and sales after performing for the nearly 100 million people who tune in.
Between the day before and the day after Rihanna’s halftime show last year, her streams rose 211%, with songs “Where Have You Been” and “Pour It Up” surging more than 450% in streams.
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Jennifer Lopez and Shakira saw streaming gains of 267% and 187%, respectively, in the week following their 2020 performance.
Lady Gaga’s “Million Reasons,” which hit back up to to No. 4 on the Billboard Hot 100 after her 2017 show as well.
Usher recently dropped his latest album “Coming Home” just two days before the big performance.
The setlist, however, for the big day resulted in a large tribute to many of his decades-old hits.
He brought out special guests including Alicia Keys, Lil Jon, Ludacris, will.i.am and H.E.R. to perform songs like “U Got It Bad,” “Burn,” “My Boo,” “OMG” and “Yeah!”
Beyoncé teased new music during a Verizon commercial that aired during the Super Bowl as well, and dropped two songs during the game’s second half. “16 Carriages” and “Texas Hold ‘Em,” two country songs from her forthcoming album, billed as the second act to her 2022 album “Renaissance,” currently reign atop U.S. iTunes.
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Kanye West and Ty Dolla $ign also dropped their collaborative album “Vultures 1” on Friday, which has largely dominated the Apple Music and Spotify charts since its release.
