Jennifer Lopez has quietly changed the upcoming tour “This Is Me… Now” to “This Is Me… Live | The Greatest Hits after the slow ticket sales as of late.
Lopez announced the tour in February to coincide with the release of her latest album “This Is Me… Now” and its accompanying two films.
Yet, the star canceled some of the dates in the last month in cities like Cleveland and Nashville, some believe due to lack of ticket sales.
The latest rebrand suggests a pivot from a tour focusing on the new album’s songs to one spanning her discography, a move that may entice listeners who didn’t connect with her latest material.
Live Nation’s site hasn’t been updated to reflect the tour’s name change, but it does have conflicting titles on Lopez’s listings, including “This Is Me… Live” and “This Is Me… Now The Tour.”
Some of the venues for the upcoming performances have not changed while others instead have swapped out signage.
A sponsored Facebook ad from Lopez also features a graphic with the new title.
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Upon release in February, “This Is Me… Now” struggled to find an audience, selling 14,000 copies in its first week.
While the album did debut atop the Billboard Top Album Sales Chart due to 11,000 in physical sales, it arrived at No. 38 on the Billboard 200, becoming the second of her nine studio albums to bow outside the top 10.
The album was one part of a self-financed $20 million multimedia project including the tour and the two films, “This Is Me…Now: A Love Story,” and a documentary, “The Greatest Love Story Never Told.” Variety described the endeavor as an examination of “Lopez’s life as a serial romantic” following her romantic rekindling with actor Ben Affleck, who she married in 2022 after nearly two decades apart.
The project saw the likes of many celebrities involved to push all components of the album leading up to the tour.
